Alicia Heber works with Vacasa.com, and their mission statement is succinct: “Vacation Rentals Made Easy.” If you know anything about vacation rental management, you understand that there’s not much that’s truly easy about it. Which is what makes Vacasa such an interesting business. Their mission is to make it easy to own and operate a vacation rental. Vacasa takes all the grunt work out of the business, so that when you own a vacation rental, you’ll be able to spend a whole lot more time enjoying it versus worrying about keeping the vacation rental part of the equation humming along.
Vacasa also has a very interesting value proposition: they say they’ll make you more money using them versus managing the property on your own, or having it managed by any other vacation rental management company. Actually, they guarantee it, with money back to you from their management fee if they are not able to deliver more net proceeds to the vacation rental owner.
How do they do that? I gather from my conversation with Alicia that they use a proprietary algorithm to make sure that all the rentals they manage are priced just exactly right to keep them occupied at the highest dollar possible. And that’s the key – instead of guessing how much you should be charging on any given day, Vacasa employs a finely tuned algorithm to dynamically update the rental fee, across all the different platforms they list the rental on – AirBNB, VRBO, FlipKey, etc. And not only do they keep the property occupied and money flowing to you, they also take care of all the little details that make running a vacation rental so time consuming.
If you own a vacation rental, or if you’re thinking about buying one, you’ll definitely want to hear what Alicia Heber of Vacasa has to say!