Episodes

Episode 40: Victor Gomez, Pragmatic Lobbyist

Victor Gomez is perhaps best known as having been a member of the City Council of Hollister for eight years, and was Mayor of Hollister for one of those years. He also served as the President of the Monterey Bay Chapter of the California League of Cities, and has worked for a number of local…

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Episode 39: Coco McGrath Shows You the World

If you thought travel agents are dead, don’t say that around Coco McGrath. She’s a new breed of travel agent – more a travel consultant, armed with a lifetime of experience in travel and powerful new platforms to help people research, explore, and book their travel options. While Coco helps clients book travel by land,…

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Episode 38: Jennifer Mount on Coaching Leadership and Professional Development

Jennifer Mount is a native of Connecticut, who says she manifested her current life in California while living on the East Coast. In college, she majored in Education with a minor in Spanish, but in 2006 she ended up with a job as a Client Services Manager for Fidelity Investments in San Francisco, who ultimately…

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Episode 37: David Feinman Makes Killer Video

David Feinman of Viral Ideas Marketing joined me for the 37th episode of the Bay to Bay Podcast, to discuss using video in your business. I do a lot more video than most Realtors, and I do believe in the power of video to win business. But I know that I’m not doing anywhere near…

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Episode 36: Jeanne Radsick on Service, Leadership, and Real Estate

On the day that I was formally installed as the 2019 President of the Santa Cruz County Association of REALTORS I had the distinct privilege of sitting down for a chat with Jeanne Radsick. Jeanne is currently the president-Elect of the California Association of REALTORS (CAR) for 2019 and will become president of the trade…

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Episode 35: Manu Koenig talks Santa Cruz Rail Corridor

One of the most divisive issues in Santa Cruz County today is what to do with the Santa Cruz Branch Line Rail Corridor. The Santa Cruz County Regional Transportation Commission is about to vote on it’s “preferred scenario” for the rail corridor (and a number of other transportation projects) at its meeting on January 17,…

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Episode 34: Soquel Creek Water District Talks Pure Water Soquel

In late December I had the pleasure of sitting down with Melanie Mow Schumacher and Ron Duncan of the Soquel Creek Water District (SCWD). Melanie is their Special Projects Communication Manager and Ron is the general manager. I was there to discuss Pure Water Soquel, which is a project that aims to recycle water for…

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Episode 33: Eugene Trak talks White Hat SEO & PPC

If you’re in business today, it almost goes without saying that you need a good strategy for making sure that your business is visible on the Internet. In order to do that, you’ll need to become familiar with at least the basics of SEO & PPC – or, Search Engine Optimization and Pay-Per-Click Advertising. On…

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Episode 32: Evan Siroky, YIMBY: Yes to Housing!

Evan Siroky is the founder of the Santa Cruz YIMBY’s.  These are the Yes in My Back Yard folks who are advocating for increased housing construction in Santa Cruz county.  The YIMBYs are the opposite of NIMBYs, who seek to block most new residential projects.  We’ve got an interesting dynamic in Santa Cruz, and in…

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Episode 31: Alicia Heber with the One-Stop-Shop for Vacation Rental Management

Alicia Heber works with Vacasa.com, and their mission statement is succinct:  “Vacation Rentals Made Easy.”  If you know anything about vacation rental management, you understand that there’s not much that’s truly easy about it.  Which is what makes Vacasa such an interesting business.  Their mission is to make it easy to own and operate a…

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