Technology

Episode 37: David Feinman Makes Killer Video

David Feinman of Viral Ideas Marketing joined me for the 37th episode of the Bay to Bay Podcast, to discuss using video in your business. I do a lot more video than most Realtors, and I do believe in the power of video to win business. But I know that I’m not doing anywhere near as good a job as I could be doing, which is why I was so interested to talk with David Feinman about using video in my business.

I think that there are many San Francisco and Monterey Bay business owners who likewise are interested in using video – or who currently do use video, but their results are not all that they could be. For these folks, listening to our discussion will be very eye-opening. We discuss a wide range of topics such as what kind of organizations can benefit most from using video, the biggest misunderstandings people have around the use of video, successful video strategies, and – crucially – how to get people to actually watch your video.

David’s Companies:

Flixation.co

ViralIdeasMarketing.com

Episode 33: Eugene Trak talks White Hat SEO & PPC

If you’re in business today, it almost goes without saying that you need a good strategy for making sure that your business is visible on the Internet. In order to do that, you’ll need to become familiar with at least the basics of SEO & PPC – or, Search Engine Optimization and Pay-Per-Click Advertising. On this episode of the Bay to Bay Podcast, we welcome Eugene Trak, who runs a local company called Webstrim (pronounced web-stream) who provides SEO & PPC consulting services for Bay Area and Central Coast clients large and small.

You may not know anything about SEO & PPC, and it could be that you don’t want to know anything about it, either…but if you’re in business, and you’re looking to get more business via any Internet presence, then at least understanding how SEO and PPC work on a fundamental level is critically important to you. If you don’t understand how these work, you either stand to lose a lot of money in wasted revenue generating opportunity, or you end up paying someone to provide SEO & PPC consultation services that are both expensive and ineffective.

One of the key take-aways that I had from listening to Eugene is that SEO and Pay Per Click really go hand in hand. Good SEO hygiene lends itself to better results with Pay Per Click advertising, and determining how and where to run a PPC campaign will help inform you about what kind of content you want to optimize for search engines. Eugene takes a very holistic approach to improving your web site’s content and structure so that it will continue to pay dividends long after you’ve finished building the site out.

If you’re looking to improve your web presence, or build a new web site from scratch, you really owe it to yourself to listen to this episode of the Bay to Bay Podcast. What you learn could make a huge difference in the success of your online endeavors.

Eugene Trak – Webstrim Website, LinkedIn Profile

Eugene as an Extra on
the Set of the Hunt for Red October – Paramount Studios, Spring 1989