marketing

Episode 47: Melissa Ergo Captures the Light

Melissa Ergo is a wedding photographer based in Santa Cruz, California. Wedding photography is a competitive business – there’s a relatively low bar to entry so it’s a crowded field. So how does someone stand out, make a living, and actually be successful in a field that accepts all comers? Our guest Melissa Ergo shares…

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Episode 37: David Feinman Makes Killer Video

David Feinman of Viral Ideas Marketing joined me for the 37th episode of the Bay to Bay Podcast, to discuss using video in your business. I do a lot more video than most Realtors, and I do believe in the power of video to win business. But I know that I’m not doing anywhere near…

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