marketing

Episode 47: Melissa Ergo Captures the Light

Melissa Ergo is a wedding photographer based in Santa Cruz, California. Wedding photography is a competitive business – there’s a relatively low bar to entry so it’s a crowded field. So how does someone stand out, make a living, and actually be successful in a field that accepts all comers? Our guest Melissa Ergo shares her story and dishes on how she’s been able to be herself, while being a distinctive and successful professional photographer.

We talk about her childhood, her education, and how she got started in the photography business. We go over the tools she uses to capture the light through the glass of her lenses. Perhaps most importantly, we talk about what drives her to keep working so hard to deliver uncanny photographs for her clients on what is often the most memorable day of their lives.

See also: Melissa Ergo Photography web site, Melissa Ergo’s Instagram Page

Episode 37: David Feinman Makes Killer Video

David Feinman of Viral Ideas Marketing joined me for the 37th episode of the Bay to Bay Podcast, to discuss using video in your business. I do a lot more video than most Realtors, and I do believe in the power of video to win business. But I know that I’m not doing anywhere near as good a job as I could be doing, which is why I was so interested to talk with David Feinman about using video in my business.

I think that there are many San Francisco and Monterey Bay business owners who likewise are interested in using video – or who currently do use video, but their results are not all that they could be. For these folks, listening to our discussion will be very eye-opening. We discuss a wide range of topics such as what kind of organizations can benefit most from using video, the biggest misunderstandings people have around the use of video, successful video strategies, and – crucially – how to get people to actually watch your video.

David’s Companies:

Flixation.co

ViralIdeasMarketing.com